In order for your business to grow, you need to understand its strengths. It can be difficult to make an objective assessment yourself. By talking to your customers and getting their feedback, you can find out why they like you and your business so much.
A strength might be something like your wide range of products. It could be your careful attention in dealing with customer service issues. The fact that you respond in real-time to inquiries through chat or email might be an aspect of your business that your customers love.
There’s a good chance that your customers know things about your business you don’t know. Your assumptions about your strong points might be totally wrong, so this could be an eye-opening process.
There are many ways you can obtain this feedback. You can conduct surveys online. Gathering this information can be worked into your usual sales process with an automated email at a key point. You might reach out personally to your biggest buyers or brand advocates. Keep in regular communication with your market and they’ll tell you how they feel about you.
Once you know your strong points, you can leverage them to grow.
Quick Win:
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Choose three key methods for seeking feedback from your customers
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Reach out to your customers and look for patterns in the feedback they give you
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Identify three key strengths that you can play to in order to grow your business.